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Ads on Wheels: Vehicle Wrapping As a Marketing Tool
by Nir Landau V.P
We
live in fast times. People often become so busy trying to keep pace
with work that stopping to look around is a luxury. This is much to the
chagrin of marketers who spend thousands to get their products noticed.
With the changes in the way the typical consumer operates, there is no
doubt that traditional advertising methods will slowly become a thing
of the past in a few years. In comes vehicle wrapping. Because people
are almost always mobile, advertisers have come up with a novel way of
getting their messages across -- that is, by literally keeping up with
rush hour speeds. Vehicle wrapping is a method that moulds
self-adhesive vinyl into the bodywork of any vehicle to make it appear
like it was simply painted on. The 'wrap' can contain all kinds of
prints, from the owner's favorite cartoon character, or, if he's that
vain, a blow-up photo of himself. Most importantly, it can carry
advertisements.The best thing about vehicle wrap advertisements is that
they move with the consumer. Imagine getting stuck in traffic and not
seeing anything else but the annoying bumper sticker on the car in
front of you. A van wrapped with colorful graphics will be a welcome
sight. If your company information were part of the body that made up
this interesting design, you can rest assured that your logo will be on
people's minds until they reach home. When a vehicle is transformed
into a mobile billboard, traffic will become less of a headache for
everyone. Vehicle wrap advertisements benefit both the consumer and the
vehicle owner. Potential buyers are afforded more information about a
particular product while on the road, while car owners get to profit
from agreeing to carry the ad. Right now, the largest vehicle wrapping
companies are 3M, Arlon, and Avery Dennison. The average price of a
full vehicle wrap is $3000. It sounds costly at first, but when you
factor in the number of people who will get a glimpse of your product,
as opposed to handing out flyers or installing posters, the expense is
just pennies.
About the Author
Nir Landau V.P sales Next Generation Media
WebSite:
Next Generation Media
Email: marketing@nextgellc.com
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