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Vinyl On Truck Graphics Mature Advertising |
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Message On A Truck: Benefits Of Vinyl Truck Graphics
by Nir Landau V.P
The
growing interest in vehicle wrap advertising and the positive mass
response to car graphics has allowed the vehicle wrap industry to
mature. What started with decals and stickers on cars and motorcycles
has evolved to larger mobile media, like trucks and buses. Thus, if a
business owner feels that simply wrapping a car with vinyl graphics is
not blatant enough, he or she can bring his or her ads to the next
level by getting into truck wrapping.
Reaching A Bigger Audience With A Bigger Ad
Because
everyone always seems to be rushing off to somewhere, simply going
along with the host of car wrap advertisers will not make you stand
out. How do you get your message out loud and clear then? You literally
rise above the rest. That is, by placing your vinyl ad graphics on
trucks, which are larger and higher media.
Imagine being stuck
in traffic. If you're going bumper to bumper with other cars, it is not
likely that you will notice the ad graphics wrapped around vehicles of
the same size as yours. However, when a bus or truck wrapped in
colorful ads pass you bay, you will definitely take a second look.
A Growing Industry
The
truck wrapping industry is fast rising. The more blatant the vehicle
graphics, the better. Because trucks offer a wider space to place
information, marketers find that this is a more practical and
cost-effective way to reach their target consumers. In fact, according
to a study by the Association of Mobile Advertising, brand awareness
tends to increase by as much as 31% to 70% if they are advertised in
the form of vehicle wraps. And though vehicle wrapping costs between
$2000 to $4000, the fact that it can last for 3 to 10 years makes it a
very good investment.
It will not be surprise if we see all
trucks and buses carrying different vinyl graphic ads in a few years.
The world is not likely to slow down in the coming years. Our
activities are expected to pick up speed. Thus, the best way for
marketers to reach us is find a way to keep pace. Car wrapping is an
effective method, but truck or bus wrapping is more in-your-face.
About the Author
Nir Landau V.P sales Next generation media
WebSite:
Next Generation Media
Email: marketing@nextgellc.com
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