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The Right Way to Design Vehicle Wraps
by Nir Landau V.P
Installing
vehicle wraps can be learned easily and does not require the knowledge
of rocket science. However, it is not something you can do yourself
(unless you own a professional wrapping business). Designing and
putting it on is different from making graphics for banners, tarps, and
other flat vinyl surfaces.
There are basically three things you need to
consider before deciding what to print on a vehicle wrap.
First, how
big is the vehicle and how does its contour slide?
Second, given the
surface you will be working on, what kind of graphics or designs would
best fit the space?
And, third, what is the purpose of the wrap?
Assessing the surface You cannot design a wrap if you do not know what
type of vehicle it is going to be installed in.
The shape and size of
the unit is very important. For instance, if you're dressing a truck,
you will need a larger sheet of self-adhesive vinyl. But if you're
dressing a motorcycle, then you get to save money by printing on small
sheets. Deciding on the design Let's say you would like to showcase
your flower shop on the wrap. Will you have enough working space to
fully print a colorful bouquet, or will too many flowers turn your the
wrap into an eyesore on the road? If you have a small space, perhaps
just your company's logo will do, or a digital print of one or two of
your most sophisticated products.
What is it for? If you're planning to
market your business using a vehicle wrap, then you might consider
keeping it as simple as possible. You want an ad that will command the
attention of the people around it. However, if you put in too many
things on a mobile advertisement, you might distract drivers and cause
accidents on the road. Limit your copy and graphics to visually
digestible levels. To effectively market your product, what you need is
catch-all, not a list of your services in full regalia.
In sum, while
what you put on a vehicle wrap is your call, you have to be responsible
enough to realize that it will be rolling around town and catching
attention. It's good to be the talk of the town, but when it starts
getting destructive to others, then that's a different story.
About the Author
Nir Landau V.P sales Next generation media
WebSite: Next Generation Media
Email: marketing@nextgellc.com
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Australia-Wide products/services |
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