Ads on Wheels: Vehicle Wrapping As a Marketing Tool
by Nir Landau V.P
We live in fast times. People often become so busy trying to keep pace with work that stopping to look around is a luxury. This is much to the chagrin of marketers who spend thousands to get their products noticed. With the changes in the way the typical consumer operates, there is no doubt that traditional advertising methods will slowly become a thing of the past in a few years. In comes vehicle wrapping. Because people are almost always mobile, advertisers have come up with a novel way of getting their messages across — that is, by literally keeping up with rush hour speeds. Vehicle wrapping is a method that moulds self-adhesive vinyl into the bodywork of any vehicle to make it appear like it was simply painted on. The wrap can contain all kinds of prints, from the owners favorite cartoon character, or, if hes that vain, a blow-up photo of himself. Most importantly, it can carry advertisements.The best thing about vehicle wrap advertisements is that they move with the consumer. Imagine getting stuck in traffic and not seeing anything else but the annoying bumper sticker on the car in front of you. A van wrapped with colorful graphics will be a welcome sight. If your company information were part of the body that made up this interesting design, you can rest assured that your logo will be on peoples minds until they reach home. When a vehicle is transformed into a mobile billboard, traffic will become less of a headache for everyone. Vehicle wrap advertisements benefit both the consumer and the vehicle owner. Potential buyers are afforded more information about a particular product while on the road, while car owners get to profit from agreeing to carry the ad. Right now, the largest vehicle wrapping companies are 3M, Arlon, and Avery Dennison. The average price of a full vehicle wrap is $3000. It sounds costly at first, but when you factor in the number of people who will get a glimpse of your product, as opposed to handing out flyers or installing posters, the expense is just pennies.
About the Author
Nir Landau V.P sales Next Generation Media
Next Generation Media
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