BMW was founded by Karl Friedrich Rapp in October 1913. BMW (short for Bayerische Motoren Werke in German and, Bavarian Motor Works in English), is a German company and manufacturer of automobiles and motorcycles. BMW is also the parent company of the Mini and Rolls-Royce car brands.
Current Line Up
The current BMW model line up is categorized into what they call Series -
1 Series: New hatchback
2 Series: Coupe/convertible based on 1 Series model
3 Series: Compact high performance sedan, now in its fourth generation (E46).
M3: Race version of the 3 Series
X3: Small SUV with emphasis on practicality and affordability
Z4: Two seater roadster
M5: High performance version of 5 Series.
X5: BMW’s first SUV (called SAV or Sports Activity Vehicle by BMW)
6 Series: Large 2+2 GT available as a coupe or convertible
M6: High performance version of 6 Series.
7 Series: Very large luxury car competing with the Mercedes Benz S Class and Audi A8
Controversy over the newly designed BMWs
2000 – BMW design chief, Christopher Bangle, redid the styling design of BMW’s series of vehicles. These designs were much softer and slanting, a design cue called “flame surfacing” by Bangle. This did not impress BMW enthusiasts or the automotive media. While Bangle did not pen all of these designs, and has indeed been promoted within the company, some question what long term effect the disaffection of BMW traditionalists for these designs will have on sales, and on the company’s future.