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Chrysler Group Reveals Dodge
Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the
Dodge Brand
by Jenny McLane
The introduction of two of Chrysler group's concept vehicles on opposite sides
of the Atlantic hints how the Dodge Brand could expand into the global
automotive market. At company press events in London and Chicago, the new Dodge
Caliber and Dodge Nitro were unveiled to convey the brand's potential future
direction.
“Today is a great day for Dodge,” said Dieter Zetsche, Chrysler Group President
and CEO. “These two new concepts suggest the global potential of the brand as it
prepares to expand into world markets. While different in product expression,
both Caliber and Nitro embody the bold, powerful and capable values of
Dodge.
Our international positioning for the brand and its future model lineup will be
entirely consistent with these established core values.”
The Dodge Caliber
Concept Car
Exhibited to a select group in London for the first time, the new Dodge Caliber
Concept is a five-door vehicle that combines a sporty coupe-like profile with
the strength, stance and functionality. The sheer surface styling commands
attention and evokes the Dodge brand attributes. The Dodge Caliber concept will
be revealed to the public at the 75th Salon de l’Automobile in Geneva,
Switzerland.
Simultaneously in the USA, the mid-size Dodge Nitro SUV concept was revealed at
the Chicago Auto Show, providing even further proof of the brand’s future
potential. With a bold and powerful design statement, the five-passenger Nitro
would be the first mid-size SUV for Dodge, designed to attract customers seeking
style, performance and utility.
The Dodge Nitro Concept
Car
“We have a clear brand identity for Dodge. The brand is all about attitude —
it’s bold, confident and assertive,” said Joe Eberhardt, Executive Vice
President — Global Sales, Marketing and Service. “And we have established a
strong and distinct identity for our new Dodge products. That’s what allowed us
to tease international markets with the introduction of the Dodge Viper SRT10
roadster last year and hint at where we can go in the years to come.”
Speaking in London, Eberhardt said consumer research among 20,000 participants
in Germany, France, Italy and the UK identified a segment of potential buyers
that align themselves with the core values of Dodge. He said that research also
showed that there is not a single brand that leads this segment, creating
opportunity for the Dodge brand to grow the Chrysler Group business
internationally, while maintaining its unique brand identity.
Chrysler Group has said that, between 2003 and 2007, with the expansion of the
Dodge brand, the company will more than double the number of Chrysler Group
models available outside of North America. The number of right-hand drive and
diesel-equipped models also will more than double during this same time period.
Beginning in 2006, Eberhardt said the Dodge product portfolio for markets
outside of North America will consist mainly of C- and D-segment vehicles, both
left- and right-hand drive, offering powerful yet fuel-efficient petrol engines
and state-of-the-art diesel engines.
About the Author:
When maintaining a Dodge Vehicle like these new models, it is important to get
the best possible parts to get the best results. A Dodge owner must be as
discriminating as possible when choosing replacement parts for his car. A good
choice of parts supplier is therefore very significant. Pick a part store that
has a good reputation. Go online and browse through the many online stores
offering excellent parts. One of the best online parts suppliers is Auto Parts
Train. Simply go to http://www.partstrain.com/ShopByVehicle/DODGE and take a
look at their impressive array of top quality parts. With Parts Train's
assurance of excellence and quality, your dodge will be as good as new.
Jenny McLane is a 36 year old native of Iowa and has a knack for research on
cars and anything and everything about it. She works full time as a Market
Analyst for one of the leading car parts suppliers in the country today.
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